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Local Marketing


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Local Marketing


Home Of The Day | Puget Sound Business Journal
Featured On Afternoon Newsletter & Online Promotion 

Home of the Day is a unique opportunity to showcase your client’s property each month to over 340,000 affluent home buyers with a net worth over $2.4 million in the Seattle market. 

  • Up to 20 high resolution property photos so users can explore each listing room-by-room

  • Social tools to share property on Twitter, LinkedIn, Facebook and Google+ 

  • Promotion as integrated native content on homepages and article pages - both full site and mobile twice per month 

  • Tease of 3 more Home of the Day properties following the gallery with link to index page showcasing all Home of the Day properties 

  • Dynamic slide show controls so user can easily scroll through images or click to next photo 

  • Live on site 24 hours a day/7 days a week for 30 days


NW Homes | The Seattle Times

Runs as a campaign includes: paper flyers at all offices, eNewsletter to brokers and in print on back page of NW Homes in The Seattle Times Saturday paper. The Seattle Times serves the Northwest with thoughtful, independent, Pulitzer Prize-winning journalism that impacts our community. Today, The Seattle Times is the only local news media company, with print and online products seen by 7 out of 10 adults in King and Snohomish counties. 

  • Email Newsletter to 400+ Local Brokers 
  • Posted on RSIR Social Media 
  • Custom Flyer 
  • Flyer placed in office signs and aboards

ALASKA AIRLINES MAGAZINE 

Alaska Airlines Magazine focuses on the people and places of the Alaska Airlines route system, exploring the issues, trends and events that shape these regions. On board Alaska Airlines, the average reader is 49 years of age with an average household income of $103,000 annually. Research shows that Alaska Airlines has a 61% readership, with an average 935,260 monthly readers. The average number of passengers boarding Alaska Airlines per month is estimated at 1,533,213. 

Alaska Airlines serves the areas of Alaska, Arizona, California, Colorado, Florida, Georgia, Hawaii, Idaho, Illinois, Massachusetts, Minnesota, Missouri, Montana, Nevada, New York/New Jersey, Oregon, Pennsylvania, Texas, Washington, Washington D.C, Western Canada and Mexico, totaling at 90 destinations served.


Sea Magazine 

Sea Magazine has been around for over 106 years (Born 1908 Seattle, Wa) and has been the number one marine publication serving active affluent boaters from the Pacific Northwest including British Columbia and Alaska, clear down to Southern California and Baja California, Mexico. They own boats in the 40’ to 90’ range and have the money to spend. September issue at Lake Union Boat Show!

  • Circulation (aprox. 20,000 subscribers in the PNW): 62,000 
  • Average Income: $309,000 
  • Net Worth: $4,637,980 
  • Took action on a product or service seen in Sea Magazine: 87.4% 
  • Own a Boat: 92.4% Boats per Household: 2.8 
  • Male Readership: 94.7% 
  • On all “Kenmore Air” flights & Terminals 
  • Included in Welcome Bags at Major Ports 
  • Extra distribution at Seattle Boats Shows

425 Magazine 

Exclusive. That’s what 425 magazine is. And with that exclusivity comes a market share and readership unlike any other. 425 is the only paid publication for and about the Eastside. No other magazine can reach, inform, entertain, enlighten and influence the way 425 magazine does. 425 has a strong and loyal readership, made up of affluent, influential consumers making 425 a priority market. 

  • Average HHI: $386,372 
  • College Education: 96% 
  • Hotel Distribution: 5,060 
  • Circulation: 133,020 
  • Digital Media: 12,636 
  • Median Net Worth: $1,848,344
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Marketing Videos


Marketing Videos


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Global Marketing


Global Marketing


Designed to deliver an astounding 800 million media impressions, our 2014 media plan includes a variety of global partners that reinforce our brand’s industry leading position. Blending brand exclusivity, newly developed advertising units and strategic content integration, our goal is to showcase the listings represented by our network to a broad audience of consumers who value and seek the unique. 

To increase the potential for your home to be found by the most qualified real estate consumers, the Sotheby’s International Realty® brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world.

To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 90,000,000 times across all of our partner sites annually. 


Extraordinary Connections

Our 2014 global media plan will generate 800 million impressions through hand-selected media powerhouses whose innovation, experience and international impact help drive awareness for the extraordinary properties our network represents.

Sotheby's International Realty's Global Partners Include:


SothebysRealty.Com

Your home’s online exposure begins with SOTHEBYSREALTY.COM and cascades through our lifestyle-focused websites, to our global network of local websites and on to our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique.  At the center of the experience, SOTHEBYSREALTY.COM attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of visitors immerse themselves in our collection of vibrant, quality-controlled property photographs and property videos. 

IN A YEAR, SOTHEBYSREALTY.COM INVITES:

  • 10,000,000 visits
  • 70,000,000 page views
  • 21,000,000 property detail pages viewed
  • 12 focused minutes per visit
  • 45% visits from outside US

AND DISPLAYS YOUR HOME TO A GLOBAL AUDIENCE OF LUXURY 
REAL ESTATE CLIENTELE WITH:

  • Metric and imperial units of measure
  • Currency conversion with 50 currencies
  • 16 human-translated languages
  • Search by lifestyle
  • Mobile Optimized 
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Lifestyle Properties


Lifestyle Properties


Truly Global Access Into Specialized Market Segments

The Sotheby’s International Realty brand’s dedicated lifestyle marketing programs are unmatched in their ability to connect the most discriminating buyers and sellers of iconic & recreational retreats around the globe. We have developed a series of niche marketing programs specifically with these inimitable lifestyles in mind, highlighting the properties we represent as well as our unsurpassed expertise within each lifestyle category. Through our lifestyle specializations, the Sotheby’s International Realty brand attracts the most relevant lifestyle-focused home buyers the world over. No other real estate firm offers truly global access into these specialized market segments and by fine-tuning our skills and broadening our reach we better serve the needs of our worldwide clientele whose specialty properties are among their most prized possessions.


FARM & RANCH

Like a timeless work of art, luxury farm and ranch properties require a vast level of knowledge and experience to market and sell. Our Farm & Ranch specialty market program enables discriminating consumers looking for valuable resources and comprehensive information on farm & ranch properties to search for the finest rural and recreational properties in the world.

farmandranchsir.com


WATERFRONT

For those looking for the serene backdrop a waterfront home provides, our network offers valuable insights and quality inventory that spans the globe. Waterfront homes require special skill and understanding to successfully market and sell as they cover a diverse range of properties from lakefront to bay and river and seafront – all as unique as the people they attract.

waterfrontpropertysir.com


SKI

From ski-in/ski-out resort communities to year-round lodge activities, a ski lifestyle affords the winter time enthusiasts the best of both worlds. Adventure seekers can combine passion, luxury and ease with our exclusively designed website showcasing a robust inventory of extraordinary homes in snowy destinations all around the globe.

skipropertysir.com


GOLF

For those that favor the luxury lifestyle both on the course as well as off of it, we have the single source of extraordinary golf style properties in the world. Our golf niche marketing program showcases the full spectrum of golf listings that appeal to “linksmen” worldwide including living on a golf course, owning a home in a golf course community and locating a golf dream home within a certain proximity.

golfpropertysir.com


HISTORIC

If a time-honored property is your definition of the perfect home, then let us take you on a journey into the finest historic properties in the world… a destination where living legacies are acclaimed and celebrated. From centuries-old European castles to pre-Revolutionary War plantations to National Registry landmarks, our brand represents property in the most sought after historic locations in the world and provides a level of expertise in the category-and this is comparable to none.

historicpropertysir.com